Creative Ticking, a division of Beverly Knits, is pleased to announce the addition of two new hires to its sales staff. Michelle Seiler and Jeff Swaim have joined the company as senior account managers. They will focus on driving sales in the bedding market across the U.S. for Creative Ticking.

Seiler brings more than 20 years of bedding industry experience to Creative Ticking. She has spent the last 20 years at Serta and SSB. Seiler has held various roles in sales, merchandising, design and most recently served as a product operations and costing manager while at SSB.

Swaim has more than 14 years of sales and business development experience in the bedding industry having worked with Sealy for seven years as well as FXI for seven years as a national account manager.

“We are excited to bring two veterans of the bedding industry to our team,” said Tim Witherell,

Creative Ticking’s executive vice president. “These additions will allow us to continue our growth strategy for the remainder of 2019 and into 2020.”

For questions or inquires, please call 704.964.0800 or email